NFL Live Show in China was first introduced on CCTV 5 in 2004. Ten years passed, there’re more than 4 millions youth and adults has become the NFL fans. It was hard, compared to NBA’s popularity in China now. But also hard to predict the NFL future status in China. There’re increasingly more and more fans to discuss the NFL sports on Weibo, twitter and facebook domestically. Also the NFL company is ambitious on promoting for its Chinese market, while they invite some famous NFL stars to come to China and see with fans. You can see many fans wearing NFL jerseys China on street when the day comes on court.
Now some Chinese start to playing American football in a more softer way, as born from fierce NFL game from USA adjusted for more accordingly played in another country people’s body, culture. Now more and man people in China like the sports, especially in Beijing, Shanghai, Guangzhou. If you live out of these cities, you can rarely see such games or wearings in NFL Jerseys Cheap.
As the NFL sports allocation marketshare of all sports is less than 10% of NBA marketshare, the NFL centre in American are figuring some way out to change this situation. This change is slow and step by step, since most of the local people cant accept easily a new ball, a new way of acting and playing ball on hand, and running so fast. So many body-touch game is fewly happened in sports welcomed by Chinese. It’s crazy for them and they only just want to see it on TV, as they see boxing games on TV.
However, the introduction of NBA games to Chinese was also a tough project with same beginning. Finding out an appropriate way more is the key what the managing department of the NFL should do.